The origin of SideUp

SideUp was born out of the idea that employee benefits should be easier to manage and more impactful for both employers and their teams. Drawing from years of experience in the banking sector, our founding team recognized the need for a smarter, more flexible approach to benefits management. With this insight, we built a platform that streamlines the process and empowers employees with better control over their benefits.

Leveraging our deep expertise in financial systems, we are committed to helping companies strengthen their relationship with employees by offering benefits that truly make a difference.

Fabio Barbosa
CEO and Founder

Our values

Our mission  is to build stronger connections between companies and their teams by making benefits simple and impactful

Innovation
Flexibility
Employee-centred